Logo
The logo is a key recognisable asset and should be used simply and consistently. Misuse of the logo will dilute the impact and effectiveness of communications. To protect the integrity of the logo, always refer to these guidelines and use the original master artwork files.
Placement
On most applications, top or bottom corners will be the most suitable position. To see the logo in use please refer to the sample applications at the end of these guidelines.
Sizes & Clear space
Minimum size
For clarity and legibility, a minimum size of 30mm has been set for the logo for print applications. Occasionally, with smaller branded items such as pencils, and USB sticks the logo may have to appear below this recommended minimum size.
Logo spacing
There should be clear space surrounding the logo to maintain its visual integrity. The minimum amount of clear space is equal to the width of the ‘e’ within the logo.
Correct usage
Logo: Hot Coral
When used in its Coral variation, it should either appear on its own on a white background or be used over an image with a light flat background.
Logo: White
When used in its White variation, it should either appear on its own, used over an image with a dark flat background or over a background of one of the dark brand colours.
Image Background
Either variation of the logo can be used directly over an image. The logo must be clear and coherent and never used on an image with a busy background that could obscure the logo.
